Which term describes discussions to gather qualitative insights from users?

• A. Interviews
• B. Focus Groups
• C. Community Needs Assessment
• D. Ongoing Review

Answer: (B)

Group discussions with a small number of users, guided by a moderator, are used to gather qualitative insights about attitudes, experiences, and needs. The strength lies in the interaction among participants, which can surface ideas and concerns that individuals might not share in a one-on-one setting. This contrasts with interviews, which are solo conversations and may miss the dynamic that emerges when people respond to others. A community needs assessment is a broader process to identify priorities and resources in a community, not just a user-focused discussion format. Ongoing review refers to continuous monitoring and evaluation. So the term describing discussions to gather qualitative insights from users is focus groups.