Which term means one-on-one discussions for in-depth qualitative data?

• A. Interviews
• B. Focus Groups
• C. Program Development
• D. Collection Development

Answer: (A)

One-on-one discussions designed to yield rich, detailed qualitative information are interviews. This approach centers on a private conversation with a single participant, allowing the interviewer to ask open-ended questions, probe for clarifications, and explore personal experiences, motivations, and perspectives in depth. The setting and format help uncover nuances that may not emerge in group discussions, making interviews ideal for understanding an individual’s needs or viewpoints in detail. In library practice, conducting interviews can reveal specific user needs, barriers, or preferences that inform services or collections. The other terms describe different library activities—program development involves planning services or initiatives, while collection development involves selecting and managing library materials—so they don’t focus on gathering deep, individual insights through a private dialogue.