Which term represents one-on-one data collection methods for qualitative information?

• A. Interviews
• B. Focus Groups
• C. Ongoing Review
• D. Holistic Consideration

Answer: (A)

One-on-one qualitative data collection is best captured by interviews. In an interview, a researcher interacts with a single participant to explore their experiences, beliefs, and motivations in depth. The open-ended questions and the opportunity to probe allow for rich, nuanced responses that reveal individual perspectives. This contrasts with a focus group, which brings multiple people together and highlights group dynamics rather than deep individual insights. Ongoing review describes a process of continuous assessment rather than a specific method for collecting qualitative data from individuals. Holistic consideration refers to looking at the whole context rather than a data-collection format. Because interviews center on a single participant and yield detailed, qualitative information, they are the appropriate choice.