Which tool combines Likert scales with open-ended prompts?

• A. User Demographics Analysis
• B. Questionnaires
• C. Interviews
• D. Sampling methods

Answer: (B)

Combining Likert-scale items with open-ended prompts is a hallmark of a questionnaire. Likert scales give you structured, quantitative data by asking respondents to rate their agreement or frequency on a fixed scale, which makes it easy to compare across people or groups. Opening space for open-ended responses adds qualitative depth, letting participants explain their choices in their own words. A questionnaire is designed to mix these item types in one instrument, so you get both the measurable trends and the rich, descriptive feedback from a large group of respondents.

This isn’t typically what you’re doing with user demographics analysis, which focuses on examining the characteristics of respondents after data collection. It isn’t about selecting who to study, which is the role of sampling methods. And while interviews can include open-ended discussion, they’re centered on in-depth conversations rather than standardized scales that allow easy aggregation across many participants.